1.8 million words.
That's the value of one minute of video, according to Dr. James McQuivey of Forrester Research. It’s the equivalent of 3,600 typical web pages. If you write an average of one web page per hour, it would take 150 days of writing to achieve the impact of one minute of video.
Research shows that 90% of online shoppers find video helpful in making shopping and buying decisions. At Kravet, we’ve had a focus on video marketing for many years now, even before the term was coined. Our videos educate about our company and designers and provide insight into our products and services.
As a member of YouTube since 2008, Kravet has consistently brought new collections, licensor stories, and instructional materials to life in video format, offering another venue to engage our customers. This week our YouTube channel received more than 100,000 views, and we are quite proud.
Please take some time to subscribe to our YouTube page and help Kravet continue to expand our reach. The first 100 subscribers will be entered into a raffle to win a copy of our book, Inspired Styles (Assouline). We are committed to offering engaging and educational online content for our customers and fans of the brand. Tell us what you think of our videos and let us know if there is anything else you would like to see, and thanks for watching!
-CZ
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