Earlier this month, a group of more than 300 interior designers and design bloggers from across the country descended on Atlanta for the fourth-annual Design Bloggers Conference. Kravet was a major sponsor at the conference, bringing in keynote presentations from Jeffrey Alan Marks and Candice Olson, two beloved interior designers and TV stars who have collections with Kravet (Jeffrey’s launches this Fall). Jeffrey’s presentation was a relaxed Q&A with Kravet marketing EVP Beth Greene and Candice presented a slideshow of before-and-afters that had the audience gasping with delight.
After her appearance at the Design Bloggers Conference, Candice headed over to ADAC, where she participated in a fun Q&A with HGTV Magazine editor in chief Sara Peterson, moderated by Kravet’s marketing manager Jennifer Powell. Their candid tales of first jobs, embarrassing moments and career advice had the audience in stitches, proving why these two ladies are at the tops of their game.
Photo via @whosevent
In years past Kravet has hosted an event in New York City each Spring called Blogfest, but this year we shook it up a bit and decided to merge the best part of Blogfest (the networking and celebrating!) with the Design Bloggers Conference. HGTV Magazine and Kravet co-hosted an incredible party in our showroom on Tuesday night to close the conference, and we had a blast toasting to our friends, old and new.
The next day, the team at ADAC hosted a “digital” market day, with panel discussions and presentations that addressed important questions about the changing digital landscape as it applies to our industry. Jeffrey Alan Marks and Suzanne Kasler discussed how to get design projects published with Atlanta Homes & Lifestyles editor in chief Elizabeth Ralls in front of a sold-out audience, then sold copies of their books in the Lee Jofa showroom.
Conference attendees generated millions of social media impressions, from tweets and hashtags (#dbc2014 and #kravetblogfest), to photos and videos shared on Instagram, blogs and Facebook. Atlanta was the embodiment of Southern charm, and we were honored to be involved in such a big way. We are always looking for ways to connect with designers through social media, and this particular event was a great collaboration between national companies like ours, design centers like ADAC, top design talent, great event organizers like the folks at Design Sherpa, and of course the Atlanta design community.