This week we hosted more than 100 interior design bloggers in New York City for the first annual Blogfest 2011. Joining us from 29 states and 5 Canadian provinces, these bloggers brought with them a level of enthusiasm and excitement that made this event an experience for all to remember. Kravet organized the three day event, coordinating travel between venues and getting top licensed designers to host events that showcase our products.
We’d love to share with you some of the highlights of the event. We do plan to host a similar event next year, so stay connected with Kravet on our social media sites to get information for next year’s Blogfest 2012. In the meantime, here are some of the highlights of Blogfest 2011:
From left: Mark Rozzo, Town&Country; Newell Turner, House Beautiful; Dara Caponigro, Veranda; Beth Greene, Kravet
Panel discussion and magazine presentations at Hearst:
House Beautiful, Veranda and Town&Country introduced bloggers to their editors and gave everyone an inside look into their magazines during an afternoon at Hearst Tower.
ELLE DECOR Modern Life Concept House:
ELLE DECOR opened it’s first-ever show house a day early to host bloggers for a cocktail party and give them the first look into the Modern Life Concept House in West Chelsea.
Lilly Pulitzer Debut at Lee Jofa:
Bloggers attended a luncheon at Lee Jofa at the NYC showroom where they previewed the Lilly Pulitzer collection and saw the designer room decorated by our merchandising team in all Lilly.
Barbara Barry presented Indochine at Kravet:
Barbara Barry presented the inspiration for her latest collection for Kravet, called Indochine, and hosted a tea at the Kravet NYC showroom where bloggers got to speak with her one-on-one and snap photos.
From left: Ann Maine, Traditional Home; Thomas O'Brien; Suzanne Kasler
Traditional Home and Lee Jofa host Heritage Collection party:
To launch the Heritage collection for Lee Jofa, Traditional Home threw a party for bloggers where they mixed and mingled with Thomas O’Brien, Eric Cohler, Diamond & Baratta, Suzanne Kasler, Suzanne Rheinstein and David Easton. The party featured styled vignettes by each designer where their featured fabric was used.
Sub Zero and Wolf Wine Down Art Live after-party:
Kitchen brands Sub Zero and Wolf hosted our bloggers at an event in their NYC showroom that featured wine experts and chefs doing tastings and cooking demonstrations for bloggers.
Arch Digest editor-in-chief Margaret Russell hosts bloggers at Conde Nast building:
Following an intimate breakfast at Conde Nast, Architectural Digest EIC Margaret Russell presented her thoughts on blogging, design, and the future of AD to our Blogfest bloggers.
Studio Tours of Kravet, Lee Jofa and Brunschwig & Fils:
Bloggers took guided tours of our NYC studio space where we do merchandising and product development for all three brands.
Thom Filicia with Kravet's Beth Greene
Tours of the New York Design Center and Sweet Endings party:
New York Design Center offered guided tours of the building, followed by a cocktail party featuring Kravet license designer Thom Filicia during which we said goodbye to bloggers and concluded our event.
For more on Blogfest, visit www.blogfest2011.com, www.facebook.com/blogfest2011, http://kravet.typepad.com and www.facebook.com/kravetinc.
