Earlier this week, I was fortunate enough to be invited to a lunch at the exclusive private dining rooms on the 44th floor of the Hearst Tower. Called “View from Veranda,” the event celebrated the newest Editor in Chief at Veranda, Dara Caponigro. But my luck didn’t stop there. I got a sneak preview of the September issue, Dara's first at the magazine, which looks fantastic. I can't wait for it to hit newsstands.
What a celebration it was! I was joined by her two partners in crime, Carolyn Englefield and Katie Brockman from Veranda and a hand picked list of three interior designers and two of my marketing colleagues. The conversation was stimulating from the very beginning of our informal introductions. Milly de Cabrol was ultra charming with her international accent, which I could not place from her upbringing in Italy, and her international travels and lifestyle. Designer Robert Stilin is handsome and so relaxed and laid back just like his decorating style. I was surprised to hear that he lived and worked out of the Hamptons all year round. How jealous am I?? Timothy Whealon wowed this erudite group with his knowledge of art and antiques and how it works in classic interiors.
The inspiring Hearst Tower, home of Veranda magazine. Photo from Wikipedia.
The group was most eager to discuss numerous obstacles before the design community (after the initial hesitation when we learned we were being audio and video taped!). A lively discussion of green and eco-friendly interiors was led by our new friend, David Calligeros. As founder and president of Remains Lighting, he prides himself on operating a company that offers a “green” product to the interior design trade. We basically all agreed that the definition of green is subjective and up to personal interpretation from the clients. Janine Flamer of Poggenpohl USA talked about the importance of branding both to designers and the end users and especially noted that the clients of today are much more intelligent and all are users of the internet and technology. This led of course to an animated conversation and demonstration of Kravet’s new iPhone app eDesign Assistant…..I could not resist!
What a welcomed reprieve from the sweltering heat of the summer, a most beautiful day in NYC. I happily toast the future of Veranda magazine with its newest force leading the way to a fresh and updated look.