“I am enthusiastic about the pendulum swinging toward optimism ... people nesting, comforted, cosseted, curled up with a yummy throw with family and good food.”
Alexa Hampton reported those heart-felt sentiments to us in our recent weblog post; her vision makes sense of the current economy and is so inspiring.
What a difference a year makes. As we prepared for the holidays last year, the registers were ringing, records set at retail. Now, consumers are hesitating, some design projects suspended. How should we respond? Should we follow the decline with excuses, or design our own destiny?
INSPIRED.Talk has been optimistic about the extraordinary value of interior design throughout the year, and continues to be. While preparing our New Year’s resolutions, we read again our past postings to find what we believe matters to designers and their prospective clients, at any time and in any economy.
Comfort at home leads the list, even curled-up in Alexa’s throw. Deep emotions motivate us to live well at home ― connecting with relationships (at home), taking care of me (at home), and individual style (at home). These motives have not changed much over the centuries - they are intrinsic to interior design and often trump economics.
Design manifests that intimate desire to live well, no matter how much money is spent. We want designers to give form and function to our stylish lives. Barbara Barry’s clients, “experience the world in a different way,” which is the essence of her brand, her philosophy and her value.
There are people who have the means to afford that extraordinary experience with design. They want the best value, are used to getting it, and will spend accordingly while trusting a designer’s well-deserved judgment. Especially the new wealthy who are learning to live with abundance, and want designers to show them how.
So, as the market shifts, we should expect the scope of the next design project to shift too. It may become more modest, more private, but not extinct. Value and brand stature is preserved even if less money is spent.
How have you adjusted to these changing circumstances? Have you faced them squarely, adapted your plans and designed your response to this economy? The best way to achieve this is by doing things intentionally.
Intentions are the force for realizing plans. Good design is very intentional. Businesses are intentional endeavors too, especially yours. The most successful adapt. What’s your plan? One thing is certain - we will have more of the same unless we intentionally and optimistically resolve to prevail.
Our resolution should be to think creatively together, and spread the word. Let others know how you have adjusted to what design means now. What value do you place on comfort at home? Where is your own optimism for well-being at home?
This is the right place to spread the word. INSPIRED.talk is our place to carry on the conversation about the extraordinary value of design, with a New Year’s resolution to be deservingly optimistic. Curl-up, get inspired and write to us with your resolution. And have a Happy, Healthy and Prosperous New Year.